If you're selling on Myntra, Shopify, Nykaa Fashion, Amazon, Flipkart, Ajio, or any Indian fashion marketplace, you've probably encountered terms like RTO, TAT, AWB, SKU, PPMP, QC, NDR, SLA, DTO, COD, Manifest, Picklist, and many more.
For new sellers, these abbreviations can be confusing. For experienced sellers, understanding them is essential for improving seller performance, reducing returns, managing logistics, and increasing profits.
This guide is the most comprehensive Myntra seller glossary for Indian fashion businesses. Whether you own a boutique, a D2C brand, or an ecommerce operations team, bookmark this page.
You'll learn:
150+ ecommerce abbreviations explained in simple English.
Myntra MDirect terminology.
Courier & logistics terms.
Inventory and catalogue terminology.
Payment and settlement abbreviations.
Seller performance metrics.
Fashion business terminology.
This guide is written by Seven Digital Services (7DS) based on real-world marketplace operations with fashion brands and boutique sellers.
Table of Contents
Jump to the section you need
| Section |
|---|
| 1. Order & Delivery Terms (RTO, TAT, AWB, ETA...) |
| 2. Returns & Reverse Pickup Terms |
| 3. Myntra MDirect Seller Portal Terms |
| 4. Inventory & Catalogue Terms |
| 5. Payment & Settlement Terms |
| 6. Courier & Logistics Terms |
| 7. Seller Performance Metrics |
| 8. Packaging & Barcode Terms |
| 9. Fashion & Ecommerce Business Terms |
| 10. Frequently Asked Questions |
1. Myntra Order & Delivery Terms
These are the most frequently used terms in Myntra Seller Portal (MDirect) and courier updates.
| Term | Meaning | Why it matters |
|---|---|---|
| TAT (Turnaround Time) | Time given to the seller to dispatch an order. | Missing TAT can hurt seller performance. |
| RTO (Return to Origin) | Order returns to seller because delivery failed. | Increases logistics cost and seller RTO%. |
| AWB (Air Waybill) | Unique courier tracking number. | Used for tracking and support tickets. |
| EDD (Estimated Delivery Date) | Date promised to the customer. | Displayed on the product page. |
| ETA (Estimated Time of Arrival) | Expected delivery or pickup time. | Useful for logistics planning. |
| OFD (Out for Delivery) | Parcel is with delivery executive. | Final delivery stage. |
| COD (Cash on Delivery) | Customer pays during delivery. | Higher RTO risk than prepaid orders. |
| PPD (Prepaid) | Customer has already paid online. | Generally lower cancellation risk. |
| Forward Shipment | Shipment from seller to customer. | Normal delivery order. |
| Reverse Shipment | Shipment from customer back to seller. | Used for returns and exchanges. |
What is TAT in Myntra?
TAT (Turnaround Time) is the number of days available to dispatch an order after it's received.
Example
Suppose a customer orders an Anarkali suit today.
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A boutique's workflow may include:
Fabric verification.
Stitching.
Lace finishing.
Ironing.
Quality inspection.
Packing.
Courier pickup.
If Myntra gives only 2 days, sellers making made-to-order garments may struggle to maintain quality.
Why TAT Matters
Better quality control.
Lower cancellations.
Lower seller defects.
Better customer reviews.
SEO Keywords: Myntra TAT meaning, TAT in ecommerce, dispatch turnaround time.
What is RTO in Myntra?
RTO means Return to Origin.
An order becomes RTO when:
Customer refuses delivery.
Address is incorrect.
Customer unavailable.
Delivery attempts fail.
Common Reasons for RTO
| Reason | Impact |
|---|---|
| Customer refused order | High logistics cost |
| Wrong address | Redelivery attempts |
| Customer unavailable | NDR followed by RTO |
| COD rejected | Return shipment to seller |
SEO Keywords: RTO meaning Myntra, RTO in ecommerce.
2. Returns & Reverse Pickup Terms
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Returns are one of the biggest operational challenges for fashion sellers.
| Term | Meaning |
|---|---|
| Reverse Pickup (RVP) | Courier collects returned item from customer. |
| DTO | Delivered back to seller after reverse pickup. |
| QC | Quality Check after return. |
| Pickup OTP | OTP used during return pickup. |
| RMA | Return Merchandise Authorization. |
| RTV | Return to Vendor. |
| NQC | Quality check failed or not completed. |
Reverse Pickup Process
Customer requests return.
Myntra schedules reverse pickup.
Courier collects parcel using Pickup OTP.
Seller performs quality inspection.
Refund or exchange is processed.
Quality Check After Returns
Fashion sellers should inspect:
Original brand tag.
Myntra tag loop.
Security seal.
Stains.
Makeup marks.
Damage.
Missing dupatta or accessories.
Alterations or signs of wear.
This helps prevent fraudulent returns.
3. Myntra MDirect Seller Portal Terms
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MDirect is Myntra's order processing system.
| Term | Meaning |
|---|---|
| MDirect | Seller order processing portal. |
| PPMP | Partner Pick-up & Marketplace Processing location. |
| Seller ID | Unique Myntra seller identifier. |
| Picklist | List of orders to pack today. |
| Manifest | Confirm shipment before courier pickup. |
| Processable Orders | Orders ready for dispatch. |
| In Picking | Orders being packed. |
| In Transit | Orders picked up by courier. |
| Open Orders | Orders awaiting processing. |
What is PPMP?
PPMP is your registered pickup warehouse.
Example
ADAA BAZAAR UTTAR PRADESH PPMP – 89868
Courier executives pick shipments from this registered location.
Picklist vs Manifest
| Picklist | Manifest |
|---|---|
| Print today's orders. | Finalize shipment for courier pickup. |
| Packing reference sheet. | Creates pickup-ready shipment. |
| Used before packing. | Used after packing. |
4. Inventory & Catalogue Terms
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| Term | Meaning |
|---|---|
| SKU | Unique code for every size/color. |
| Style ID | Unique fashion style identifier. |
| Variant | Different size or color. |
| SPU | Parent product grouping. |
| PID | Product ID. |
| HSN | GST classification code. |
| MRP | Maximum Retail Price. |
| Selling Price | Price customer pays. |
Best SKU Format for Fashion Brands
| SKU | Description |
|---|---|
| AB-ANR-001-XS | Adaa Bazaar Anarkali Style 001 – XS |
| AB-ANR-001-S | Small |
| AB-ANR-001-M | Medium |
| AB-ANR-001-L | Large |
| AB-ANR-001-XL | Extra Large |
This SKU structure works across:
Shopify
Myntra
Nykaa Fashion
Amazon
Flipkart
Why Good SKUs Matter
Faster inventory management.
Barcode printing.
Marketplace sync.
ERP integration.
5. Payment & Settlement Terms
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| Term | Meaning |
|---|---|
| GMV | Gross Merchandise Value. |
| NMV | Net Merchandise Value after returns. |
| Settlement | Amount paid to seller. |
| Commission | Marketplace selling fee. |
| Fixed Fee | Per-order logistics fee. |
| GST | Tax applicable on fees. |
| TCS | Tax Collected at Source. |
| TDS | Tax Deducted at Source. |
Example Myntra Settlement
MRP
₹2,699
Seller Product Amount
₹2,469
Commission
− ₹...
Fixed Logistics Fee
− ₹130
GST
− ₹23.40
Net Settlement
Credited to seller account
Understanding Settlement Reports
Always reconcile:
AWB
Order ID
Settlement amount
Commission
Returns
GST
6. Courier & Logistics Terms
| Term | Meaning |
|---|---|
| AWB | Courier tracking number. |
| NDR | Non-Delivery Report. |
| POD | Proof of Delivery. |
| First Mile | Pickup from seller warehouse. |
| Last Mile | Delivery to customer. |
| Hub | Courier sorting center. |
| Distribution Center (DC) | Regional logistics warehouse. |
| Fulfillment Center (FC) | Marketplace warehouse. |
| Volumetric Weight | Shipping weight calculated from package size. |
Volumetric Weight Formula
Length×Breadth×Height5000\frac{Length\times Breadth\times Height}{5000}5000Length×Breadth×Height
Example
Package dimensions:
35 × 25 × 10 cm
Volumetric weight:
1.75 kg
Even if actual weight is 850 g, courier may charge based on volumetric weight if higher.
Common Courier Statuses
| Status | Meaning |
|---|---|
| Pickup Scheduled | Courier assigned. |
| Pickup Attempted | Courier visited but pickup failed. |
| Picked Up | Parcel collected. |
| In Transit | Parcel moving between hubs. |
| Reached Destination Hub | Near customer city. |
| Out for Delivery | Courier delivering today. |
| Delivered | Customer received order. |
| RTO Initiated | Returning to seller. |
| Reverse Pickup Scheduled | Customer return scheduled. |
7. Seller Performance Metrics
These metrics directly affect visibility and account health.
| Metric | Meaning |
|---|---|
| RTO % | Percentage of RTO orders. |
| Return % | Customer return rate. |
| Cancellation % | Seller cancellation rate. |
| SLA | Service Level Agreement compliance. |
| OTD | On-Time Dispatch. |
| OTIF | On-Time In-Full. |
| Fill Rate | Orders fulfilled successfully. |
| Defect Rate | Orders returned for quality defects. |
RTO Percentage Formula
RTO%=RTO OrdersDelivered+RTO Orders×100RTO\%=\frac{RTO\ Orders}{Delivered + RTO\ Orders}\times100RTO%=Delivered+RTO OrdersRTO Orders×100
Return Percentage Formula
Return%=Returned OrdersDelivered Orders×100Return\%=\frac{Returned\ Orders}{Delivered\ Orders}\times100Return%=Delivered OrdersReturned Orders×100
Cancellation Percentage Formula
Cancellation%=Cancelled OrdersTotal Orders×100Cancellation\%=\frac{Cancelled\ Orders}{Total\ Orders}\times100Cancellation%=Total OrdersCancelled Orders×100
Healthy Targets
| Metric | Recommended Target |
|---|---|
| Seller Cancellation | Below 1% |
| On-Time Dispatch | 95–100% |
| Fill Rate | 98–100% |
| RTO Rate | As low as possible |
| Return Rate | Reduce through quality control |
8. Packaging & Barcode Terms
| Term | Meaning |
|---|---|
| Serialised Polybag | Myntra-approved tamper-proof packaging. |
| Security Seal | Tamper-evident seal. |
| Tag Loop | Plastic loop holding product tag. |
| Brand Tag | Brand identity tag. |
| Barcode Label | SKU barcode. |
| Shipping Label | Courier AWB label. |
| Picklist Label | Packing reference label. |
Fashion Packaging SOP
Fabric Verification
Stitching & Finishing
Quality Check
Iron & Fold Garment
Attach Brand Tag + Myntra Barcode + Tag Loop
Seal inside Serialised Polybag & Paste AWB Label
9. Fashion & Ecommerce Business Terms
| Term | Meaning |
|---|---|
| D2C | Direct-to-Consumer brand website. |
| B2C | Business selling directly to customers. |
| B2B | Wholesale or retailer selling. |
| ASP | Average Selling Price. |
| AOV | Average Order Value. |
| COGS | Cost of Goods Sold. |
| MOQ | Minimum Order Quantity. |
| BOM | Bill of Materials. |
| WIP | Work in Progress inventory. |
| GRN | Goods Receipt Note. |
| PO | Purchase Order. |
10. Marketplace Support & Operations Terms
| Term | Meaning |
|---|---|
| PE Team | Partner Enablement / Partner Experience Team at Myntra. |
| KAM | Key Account Manager. |
| SPOC | Single Point of Contact. |
| Partner Portal | Myntra Seller Support ticket portal. |
| Knowledge Base | Official Myntra help documentation. |
| Escalation | Higher-level support request. |
| Ticket ID | Unique seller support request number. |
Frequently Asked Questions (SEO FAQ)
What does RTO mean in Myntra?
RTO (Return to Origin) means an order could not be delivered and is returned to the seller's warehouse.
What is TAT in Myntra?
TAT is the number of days a seller gets to dispatch an order after receiving it.
What is AWB in courier services?
AWB (Air Waybill) is the courier tracking number generated for every shipment.
What is PPMP in Myntra Seller Portal?
PPMP is the registered pickup location or warehouse from where Myntra collects seller shipments.
What is Reverse Pickup?
Reverse Pickup is the process where a courier collects a returned product from the customer's address and sends it back to the seller.
What is SKU in fashion ecommerce?
SKU (Stock Keeping Unit) is a unique identifier for each product variant, such as different sizes or colors.
What is NDR in Delhivery or Myntra?
NDR stands for Non-Delivery Report. It is generated when the courier cannot deliver an order and requires intervention.
What is the difference between Picklist and Manifest?
A Picklist helps warehouse staff pack orders, while Manifest confirms the shipment and makes it ready for courier pickup.
Conclusion
Running a successful fashion brand on Myntra isn't just about uploading products—it's about understanding marketplace operations, logistics, inventory, settlements, and seller performance metrics.
This glossary is designed to be your everyday reference whether you're managing a boutique, a D2C brand, or an ecommerce operations team.
At Seven Digital Services (7DS), we help fashion businesses streamline Shopify stores, marketplace operations, inventory management, ERP systems, barcode generation, and omnichannel selling.
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